the product i sell will be a different product than the one i build.

the product i am building is not the product i am building.

the play i write will be different than the one you see.

the words you speak will be different than the ones i hear.

“The great uncertainty of all data in war is a peculiar difficulty, because all action must, to a certain extent, be planned in a mere twilight, which in addition not infrequently—like the effect of a fog or moonshine—gives to things exaggerated dimensions and unnatural appearance.”

Carl von Clausewitz

clarity is an illusion, you and i are enveloped in the fog of war.